How Dhiren Amin plans to use his FMCG skills at NTUC Income
Former Kraft Heinz CMO looks to drive change at the Singapore-based insurer, ...
Former Kraft Heinz CMO looks to drive change at the Singapore-based insurer, which has recently undergone corporatisation and is seeking to expand its digital offerings across the region.
Ragavan will take over duties from outgoing managing editor Matthew Miller.
Global marketing spend will increase by 7% annually to $4.7 trillion in 2025, with China, India and South Korea among the markets exceeding the global average, according to a new forecast from Forrester.
The role tech can play in bringing the industry a step closer towards a more diverse publishing landscape.
Gucci, Louis Vuitton and Porsche sent local customers food baskets during Shanghai's lockdown, according to social-media reports.
With only one day to go before the early-bird entry deadline, our jury of technology leaders reveal the core components of a Most Valuable Professional and Most Valuable Product.
Dolce & Gabbana, Selfridges and Tommy Hilfiger featured fashion in the celebration on Decentraland.
See the work shortlisted in this year's media awards and sector awards, as well as the shortlists for the digital media owners awards and the people/company awards.
AGENCY REPORT CARD: GroupM's leading agency delivered another strong year of business growth, but its performance in terms of innovation and creativity was significant rather than spectacular.
Last full-time stint was with BARC
A plastic Batmobile? A koala on duty? An alcohol-filled mattress? The gags are out in this year’s April Fool’s roundup.
The director with Sweetshop answers 11 of our questions. Learn about his favourite films by himself and others, his yen for outdoor adventure, a harrowing river crossing he survived, and what happened to part of his left index finger.
Client-agency relationships at the highest levels ensure greater speed, productivity, creativity and, ultimately, effectiveness.
Publicis Groupe has appointed Sarah Ko (right) as ECD at PG ONE Singapore, while TBWA Hakuhodo has promoted Takahiro Hosoda to chief creative officer. See details on these and the rest of the week's people moves and business wins.
The Fives Hotels & Residences used Meta digital lead generation and HubSpot to improve its customer connections – and its sales
AGENCY REPORT CARD: GroupM's leading agency delivered another strong year of business growth, but its performance in terms of innovation and creativity was significant rather than spectacular.
AGENCY REPORT CARD: The media agencies under Publicis Groupe moved up in the new-business rankings in 2021 with some plum pitch wins. Were the company's efforts in other areas enough to improve its overall grade?
AGENCY REPORT CARD ANALYSIS: Rather than announce splashy new concepts, shops preferred to talk about geographically scaling out and commercialising ideas this year.
AGENCY REPORT CARD: The Japanese giant came back to life in 2021, showing off strong creative output, but lost key talent in the region.
Presenting our second annual list of 30 inspiring and innovative female talents making their mark in marketing and communications across Greater China.
Meet 40 outstanding practitioners whose accomplishments so far are outweighed only by their potential to further impact marketing, media, technology and communications in Asia-Pacific.
Presenting the 40 inspiring and innovative women, representing a diverse range of markets and industries, who are the Women to Watch class of 2021.
Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.
Independent agency Wolf BKK explores the limits of even intimate relationships in a campaign for SBC Bank's lending app Money Thunder.
The Colenso BBDO-led initiative, Dogphonics, actually aims to get kids reading by catering to an audience that's all ears—and no judgement.
Would you say ‘I do’ on the blockchain? Well, Closeup says you absolutely should through a new NFT campaign on Decentraland.
A stunt in Chile stimulated interest in testicle self-exams—without erecting a single billboard.
AD NUT'S PICK OF THE WEEK: A creepy worker blocks a lonely highway and demands an unthinkable form of payment, in a chilling road-safety spot for Waka Kotahi (the New Zealand Transport Agency) by FCB.
Inspiring conversation through the voices of agencies that are delivering impactful commerce solutions - from discovery through fulfilment - for brands in Asia Pacific
Brand Love Stories is a collection of experiences from leading brands who are centring the customer experience at the heart of what their brand promise represents. Campaign partnered with Braze, the leading customer engagement platform, to share the strategy, creativity and technology that power their brilliant customer engagement experiences.
Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.
We are excited to announce the return of Campaign360 in both physical and virtual formats this year.
Enter today and celebrate the best digital marketing work, innovation and talent in Greater China.
PR Awards Asia 2022 returns with 4 new award categories. Enter now to get recognised for your remarkable PR work.
2021 was a year filled with uncertainty, but many brands in Southeast Asia rose to the challenge and delivered stellar campaigns which showed their creativity and tenacity. Learn the secrets behind the campaigns recognised by Twitter during the #BestOfTweets awards ceremony.
Looking to succeed on Twitch? Be inspired by the wisdom of the people who know it best — gamers.
Once native to the fringes of digital culture, fan communities have recently found new meaning in the mainstream. Between the rise of the creator economy and the utopian (if fragile) promise of decentralization hailed in by web3, fandom is on the brink of a new era. Where does this leave brands? This South by Southwest panel, presented by Plus Company, drills deep into this evolving relationship.
The way consumers today interact and engage with brands has changed dramatically. They want unique, attention-grabbing creativity delivered in a personalised way. For content to succeed, brands need to understand how monotony, mood and motivators contribute to consumer connection.