How Dhiren Amin plans to use his FMCG skills at NTUC Income
Former Kraft Heinz CMO looks to drive change at the Singapore-based insurer, ...
Marketing
2 hours ago
How Dhiren Amin plans to use his FMCG skills at NTUC Income
Former Kraft Heinz CMO looks to drive change at the Singapore-based insurer, which has recently undergone corporatisation and is seeking to expand its digital offerings across the region.
Advertising
3 hours ago
Surekha Ragavan promoted to editor of Campaign ...
Ragavan will take over duties from outgoing managing editor Matthew Miller.
Advertising
4 hours ago
China, India to lead global marketing-spend growth ...
Global marketing spend will increase by 7% annually to $4.7 trillion in 2025, with China, India and South Korea among the markets exceeding the global average, according to a new forecast from Forrester.
Digital
4 hours ago
Why diversity in media planning is a business ...
The role tech can play in bringing the industry a step closer towards a more diverse publishing landscape.
Marketing
1 day ago
Luxury brands deliver fresh vegetables in Shanghai
Gucci, Louis Vuitton and Porsche sent local customers food baskets during Shanghai's lockdown, according to social-media reports.
Advertising
4 days ago
Tech MVP 2022: What makes a standout entry
With only one day to go before the early-bird entry deadline, our jury of technology leaders reveal the core components of a Most Valuable Professional and Most Valuable Product.
Marketing
1 day ago
Did Metaverse Fashion Week show us the way for ...
Dolce & Gabbana, Selfridges and Tommy Hilfiger featured fashion in the celebration on Decentraland.
Digital
3 days ago
Shortlist for Digital Media Awards 2022 released
See the work shortlisted in this year's media awards and sector awards, as well as the shortlists for the digital media owners awards and the people/company awards.
Analysis
5 hours ago
Mindshare dominates in new business, can step up in ...
AGENCY REPORT CARD: GroupM's leading agency delivered another strong year of business growth, but its performance in terms of innovation and creativity was significant rather than spectacular.
Advertising
1 day ago
Dentsu India appoints Sunil Lulla as consultant advisor
Last full-time stint was with BARC
Advertising
3 days ago
Cringe-worthy or actually funny? April Fool’s gags ...
A plastic Batmobile? A koala on duty? An alcohol-filled mattress? The gags are out in this year’s April Fool’s roundup.
Analysis
4 days ago
Creative Minds: Matthys Boshoff attends the ...
The director with Sweetshop answers 11 of our questions. Learn about his favourite films by himself and others, his yen for outdoor adventure, a harrowing river crossing he survived, and what happened to part of his left index finger.
Advertising
4 days ago
Great creativity starts at the top of the corporate ...
Client-agency relationships at the highest levels ensure greater speed, productivity, creativity and, ultimately, effectiveness.
3 days ago
Publicis Groupe, TBWA Hakuhodo name senior creatives
Publicis Groupe has appointed Sarah Ko (right) as ECD at PG ONE Singapore, while TBWA Hakuhodo has promoted Takahiro Hosoda to chief creative officer. See details on these and the rest of the week's people moves and business wins.
PROMOTED
4 days ago
How a hotel business grew by 50% during the pandemic
The Fives Hotels & Residences used Meta digital lead generation and HubSpot to improve its customer connections – and its sales
168飞艇视频官方开奖直播-168飞艇官网开奖结果2022 Agency Report Cards
Analysis
5 hours ago
Mindshare dominates in new business, can step up in ...
AGENCY REPORT CARD: GroupM's leading agency delivered another strong year of business growth, but its performance in terms of innovation and creativity was significant rather than spectacular.
Analysis
3 days ago
Publicis Media makes a leap
AGENCY REPORT CARD: The media agencies under Publicis Groupe moved up in the new-business rankings in 2021 with some plum pitch wins. Were the company's efforts in other areas enough to improve its overall grade?
Advertising
4 days ago
Agencies temper innovation fervour
AGENCY REPORT CARD ANALYSIS: Rather than announce splashy new concepts, shops preferred to talk about geographically scaling out and commercialising ideas this year.
Analysis
4 days ago
Dentsu springs back to life, but APAC lags
AGENCY REPORT CARD: The Japanese giant came back to life in 2021, showing off strong creative output, but lost key talent in the region.
People to watch
Analysis
Jan 27, 2022
Presenting the 2022 Women to Watch Greater China
Presenting our second annual list of 30 inspiring and innovative female talents making their mark in marketing and communications across Greater China.
Analysis
Nov 10, 2021
40 Under 40 2021: Proven leaders with ample ...
Meet 40 outstanding practitioners whose accomplishments so far are outweighed only by their potential to further impact marketing, media, technology and communications in Asia-Pacific.
Analysis
Sep 2, 2021
Women to Watch 2021: Celebrating the torchbearers ...
Presenting the 40 inspiring and innovative women, representing a diverse range of markets and industries, who are the Women to Watch class of 2021.
Marketing
Jun 17, 2021
Asia-Pacific Power List 2021: Meet the region's 50 ...
Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.
The Work
Advertising
3 hours ago
These two are close, but not loaning-money close
Independent agency Wolf BKK explores the limits of even intimate relationships in a campaign for SBC Bank's lending app Money Thunder.
Advertising
3 days ago
Pedigree publishes book series for dogs
The Colenso BBDO-led initiative, Dogphonics, actually aims to get kids reading by catering to an audience that's all ears—and no judgement.
Digital
Mar 30, 2022
Unilever oral-care brand asks couples to get married in the metaverse
Would you say ‘I do’ on the blockchain? Well, Closeup says you absolutely should through a new NFT campaign on Decentraland.
Advertising
Mar 30, 2022
This purpose campaign puts stickers on phallic graffiti
A stunt in Chile stimulated interest in testicle self-exams—without erecting a single billboard.
Advertising
Mar 29, 2022
This tollbooth attendant may haunt your dreams
AD NUT'S PICK OF THE WEEK: A creepy worker blocks a lonely highway and demands an unthinkable form of payment, in a chilling road-safety spot for Waka Kotahi (the New Zealand Transport Agency) by FCB.
Focus
Fast Forward Discovery Commerce
Inspiring conversation through the voices of agencies that are delivering impactful commerce solutions - from discovery through fulfilment - for brands in Asia Pacific
Brand Love Stories
Brand Love Stories is a collection of experiences from leading brands who are centring the customer experience at the heart of what their brand promise represents. Campaign partnered with Braze, the leading customer engagement platform, to share the strategy, creativity and technology that power their brilliant customer engagement experiences.
Leadership Hub: 2021 Power List
Every year, Campaign Asia’s CMO Power List pays tribute to industry leaders who aren’t only brand caretakers, but also seek to engage consumer communities with meaningful work and action. The latter is especially important, perhaps, in a year when companies have to navigate unprecedented disruption. Does purpose have a new face in a post-COVID world? What is empathetic leadership? How should brands evolve their strategies while staying true to their values? We ask APAC’s most influential leaders.
Events
Advertising
May 10, 2022
Campaign360 2022
We are excited to announce the return of Campaign360 in both physical and virtual formats this year.
Marketing
Apr 26, 2022
Digital Media Awards 2022
Enter today and celebrate the best digital marketing work, innovation and talent in Greater China.
PR
Jun 8, 2022
PR Awards Asia 2022
PR Awards Asia 2022 returns with 4 new award categories. Enter now to get recognised for your remarkable PR work.
PARTNER CONTENT
PROMOTED
Mar 22, 2022
The winning secrets of #BestOfTweets, live from the ...
2021 was a year filled with uncertainty, but many brands in Southeast Asia rose to the challenge and delivered stellar campaigns which showed their creativity and tenacity. Learn the secrets behind the campaigns recognised by Twitter during the #BestOfTweets awards ceremony.
PROMOTED
Mar 29, 2022
Good game: How to use gaming techniques to level up ...
Looking to succeed on Twitch? Be inspired by the wisdom of the people who know it best — gamers.
PROMOTED
Mar 22, 2022
The new fandom economy
Once native to the fringes of digital culture, fan communities have recently found new meaning in the mainstream. Between the rise of the creator economy and the utopian (if fragile) promise of decentralization hailed in by web3, fandom is on the brink of a new era. Where does this leave brands? This South by Southwest panel, presented by Plus Company, drills deep into this evolving relationship.
PROMOTED
Mar 16, 2022
Creating scroll-stopping content with monotony, ...
The way consumers today interact and engage with brands has changed dramatically. They want unique, attention-grabbing creativity delivered in a personalised way. For content to succeed, brands need to understand how monotony, mood and motivators contribute to consumer connection.
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BY PR NEWSWIRE